Ministry of silly walks to learn how to tie it's own shoelaces
The FSA (Food Standards Agency) has fingered a new suspect in Britain's fight against obesity reports Private Eye (Private Eye, No. 1183). Ofcom has bowed to pressure banning adverts for honey as well as olive oil and cheese. Although adverts for white bread, diet cola, chicken nuggets and chips will still be legal under FSA/Ofcom rules.
Honey has fallen foul of the ministry for silly walks as it contains sugar. Those clever chaps at the FSA have developed a very clever Nutrient Profiling Model to determine whether a foodstuff is responsible for making British kiddies ill. The NPM is based on 100g measures and the geniuses at the FSA have determined that 100g of honey (or Marmite) would be fattening.
So honey, long regarded as a super food, has been ranked worse than processed foods (diet cola - which contains aspartame) by an agency that can't even tell the difference between a sheep and a cow's brain.
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